People love watching people. People especially love watching people who share interests with them. Fortunately for you, there are tons of platforms to reach your audience, and the tools to do so are easy to use. Here are 5 easy and effective short DIY videos to engage with your audience, the reason why you should create them, and the tools needed to do so.
Are you selling an awesome new product? Adding a new service? Give your audience a sneak peak of this new creation to drive excitement and engagement.
Is the project you're working on long and arduous? Has your audience been pateintly waiting to see where you are in that process? Giving a simple progress update reassures your audience your hard at work, and gets them excited about what's to come.
In the past 1-2 years shooting live video has become effortless. Thanks to Facebook Broadcast Live, you can now shoot a live video, on your smartphone, shared directly with your audience. Are you hosting a funraiser? Are you doing a product launch? Live video is an interesting way to draw excitement and receive immediate feedback.
Platform: - Youtube - Facebook - Periscope
Tools: - Smartphone - Cameras with "direct to facebook" application.
If you have heard the phrase "A Day in the Life of...", Snapchat and Instragram Stories thrive with this type of content. As mentioned in the first paragraph of this post, people love watching people. People especially love watching people who share interests with them. Using Snapchat and/or Instagram Stories to give your audience a direct line to your everyday life is unique and has become a staple in the type of content people consume. Just ask Snapchat's 800 million monthly active users.