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5 DIY Videos to Boost Engagement

December 19, 2016

 

People love watching people. People especially love watching people who share interests with them. Fortunately for you, there are tons of platforms to reach your audience, and the tools to do so are easy to use. Here are 5 easy and effective short DIY videos to engage with your audience, the reason why you should create them, and the tools needed to do so.

Sneak Peak:

Are you selling an awesome new product? Adding a new service? Give your audience a sneak peak of this new creation to drive excitement and engagement.

Platforms:
- Snapchat
- Instagram
- Facebook
- Twitter
- Youtube

Tools:
- Smartphone
- DSLR

Progress Update:

Is the project you're working on long and arduous? Has your audience been pateintly waiting to see where you are in that process? Giving a simple progress update reassures your audience your hard at work, and gets them excited about what's to come.

Platforms:
- Snapchat
- Instagram
- Facebook
- Twitter
- Youtube

Tools:
- Smartphone
- DSLR

On-Site:

Want to share your workplace? Are you opening a new office? Showing your audience an on-site video gives them a tangible representation of your workplace, and gets them excited about your growth.

Platforms:
- Snapchat
- Instagram
- Facebook
- Twitter
- Youtube

Tools:
- Smartphone
- DSLR

Live Event Broadcast:

In the past 1-2 years shooting live video has become effortless. Thanks to Facebook Broadcast Live, you can now shoot a live video, on your smartphone, shared directly with your audience. Are you hosting a funraiser? Are you doing a product launch? Live video is an interesting way to draw excitement and receive immediate feedback.

Platform:
- Youtube
- Facebook
- Periscope

Tools:
- Smartphone
- Cameras with "direct to facebook" application.

Snapchat/Instagram Story:

If you have heard the phrase "A Day in the Life of...", Snapchat and Instragram Stories thrive with this type of content. As mentioned in the first paragraph of this post, people love watching people. People especially love watching people who share interests with them. Using Snapchat and/or Instagram Stories to give your audience a direct line to your everyday life is unique and has become a staple in the type of content people consume. Just ask Snapchat's 800 million monthly active users.

Platform:
- Snapchat
- Instagram
- Snapchat
- Instagram Stories

Tools:
- Smartphone

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